Short Course
From Beginner to Professional
Go beyond basics and dominate paid search. Advanced SEM skills help you plan, execute, and optimize high-performing ad campaigns across Google, Bing, and beyond. Gain the insight to manage budgets, keywords, and ROI like a pro.
2 weeks
6,000+ Students
Certificate Included
This course is designed for marketers who want to go beyond the basics and master advanced SEM strategies. Youβll explore bidding strategies, remarketing campaigns, A/B testing, conversion rate optimization, and multi-channel integration using platforms like Google Ads, Bing Ads, and YouTube.
Search Engine Marketing is key to capturing high-intent traffic and driving measurable business outcomes. This course focuses on optimizing ad performance, managing large-scale campaigns, and aligning search ads with broader marketing objectives. Itβs ideal for professionals looking to maximize ROI through strategic, data-driven advertising.
Explore high-level SEM techniques including multi-channel campaign coordination, advanced targeting, and funnel alignment for better conversions.
Learn how to build detailed audience personas, implement remarketing strategies, and utilize demographic, interest, and behavioral targeting.
Dive into long-tail keyword strategies, match types, negative keywords, and competitor keyword research to boost ad relevance and efficiency.
Conduct experiments on headlines, descriptions, landing pages, and CTAs to identify what works best and refine ad performance over time.
Set up goal tracking, conversion pixels, and custom reports using Google Analytics and Ads Manager to measure ROI accurately.
Discover how to scale successful campaigns, automate workflows with scripts and rules, and leverage AI tools for continuous performance.
Join the thousands of students who have transformed their careers with our comprehensive certification tech courses within a short period of time today!
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